SEO (or Search Engine Optomisation) is the key to a successful website. Creating a solid SEO base foundation for your website is the first, and most important step. For clients with existing websites we start by analysing the SEO content onsite. Usually we find no H1 or H2 tags, missing “alt” tags, images named incorrectly, meta description missing or too long, no meta titles etc etc. For some clients, a simple list of alterations is required, for others, we go in back end and alter what is required to form a good SEO foundation. When complete, we can focus on the main SEO.
Why SEO is important
Simple. More traffic! It’s no good having a great looking website with no visitors. Look at it this way. If your business had a shop front, where would you want it to be? In a field or the middle of a shopping centre! The same principal apply’s online. From initial SEO analysis performed on an existing website to ongoing, monthly SEO both onsite and offsite.